can infographics improve fundraising?

Design, GoodAlexandra Hayes

Looks like it's not just me talking about using infographics to help charity fundraising! Check out this article via adviceforgood about how infographics can improve fundraising.

'And here’s an infographic to describe the success of infographics. It’s shocking to see just how much of a difference infographics can make in responses and donations. As you can see in the example with African Wildlife Foundation, using an infographic for an appeal to supporters increased response rates by nearly 900% and increased donations by over 250%! Fundraisers might want to experiment with using infographics in campaigns and compare to traditional messaging. Based on these numbers I would say it’s worth a shot.'